What action should be avoided by management when facing public scrutiny?

Using the phrase "No Comment" during public scrutiny can be detrimental for management. This phrase often conveys a lack of transparency and can be interpreted as an indication of guilt or an unwillingness to engage with stakeholders. In situations where there is heightened public interest, open communication is generally preferred to foster trust and mitigate concerns.

Frequent communication with the press, issuing press releases regarding ongoing investigations, and making statements about the integrity of the institution can all serve to reassure the public and stakeholders about the organization's commitment to handling the situation appropriately. By providing information and being available for dialogue, management can help to shape the narrative and maintain credibility. Avoiding engagement by saying "No Comment" can lead to speculation and further damage to the institution’s reputation.